---
title: "Analytics Glossary: Key Metrics for Understanding Your Loyalty Program Performance"
slug: "analytics-glossary"
description: "Explore the essential metrics in the DejavooExtra Analytics section with our comprehensive glossary. Understand terms like CLV, Redemption Rate, Participation Rate, and more. This guide helps you interpret your data and make informed decisions to enhance your loyalty program and drive customer engagement."
updated: 2024-08-19T07:15:24Z
published: 2024-08-19T07:15:24Z
canonical: "docs.dejavooextra.com/analytics-glossary"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dejavooextra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Glossary

## Analytics Glossary

**-****Loyalty Members:** The customers who have joined your loyalty program.

-**CLV:** Stands for Customer Lifetime Value. The average monetary value a single member contributes to your business from their first interaction to date.

-**Active Members:** Your loyalty members who are actively engaged with your loyalty program.

-**New Members:** Your loyalty members who have joined your loyalty program.

-**Average Transaction Size:** The average amount of money spent by loyalty members per transaction.

-**Average Products per Transaction:** The average number of products purchased by transaction by your loyalty members.

-**Average Transaction Frequency:** The average number of transactions made by each member.

-**Average Points Earned per Transaction:** The average number of points earned by members per transaction.

-**Redemption Rate**: The percentage of earned rewards that members redeem.

-**Participation Rate**: The percentage of members actively engaged with your campaigns.

-**Points Earned**: Points earned by members.

-**Points Redeemed**: Points redeemed by members.

-**Ref ID**: The unique identification number assigned to a Transaction.