---
title: "Campaigns Glossary: Key Terms for Managing Your DejavooExtra Promotions"
slug: "campaigns-glossary"
description: "Unlock the full potential of your DejavooExtra campaigns with our comprehensive glossary. Understand key terms like Point Campaigns, Discount Campaigns, Campaign ID, and more. This guide provides clear definitions to help you effectively manage and optimize your promotional strategies for maximum impact."
updated: 2024-09-20T08:15:07Z
published: 2024-09-20T08:15:07Z
canonical: "docs.dejavooextra.com/campaigns-glossary"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dejavooextra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Glossary

## Campaigns Glossary

**-Point Campaigns:** A promotional strategy where members earn points for specific actions, such as purchases or engagement, which can later be redeemed for rewards or discounts.

**-Discount Campaigns:** A marketing initiative where discounts or exclusive offers are provided to members as an incentive to make a purchase or take specific action.

**-Coupon Campaigns:** A campaign offered by coupons to increase repeat purchases and visit frequency.

**-Sign-Up Campaign:** A welcome campaign designed to express gratitude to new members who have just joined to the loyalty program.

**-Birthday Campaign:** A special campaign sent to loyalty members on their birthday to celebrate with them or offer them points or discount as a gift.

-**Campaign ID:** Unique identifier of the campaign.

-**Earning Type**: The reward method of your loyalty program that you will provide to your members.

**-Points per Dollars Spent (Incremental Points):** The reward method with points, based on how much your members spent.

**-Fixed & Percentage Points:** The reward method with fixed number of points or a percentage of the purchase amount as points.

**-Most Rewarding Campaign:** The function allows you to set the dominant rule for your same type of campaigns.

-**Amount Off-%Off**: The reward method with discount as either fixed dollar amount or a percentage.

-**Fixed Price Per Unit**: The reward method with discount allows members receive a fixed dollar price per unit for selected products within a specified quantity range.

-**Bundle Set Discount**: The reward method with discount allows to purchase a set quantity of selected products for a fixed price

-**Bulk/Tiered Discount**: The reward method with discount allows members who buy a quantity of selected products receive a percentage or fixed dollar discount.

-**Buy X Get X**: The reward method with discount allows members who purchase a set quantity of the same products within a specified minimum - maximum quantity range will receive a discount on a portion of those items, either by a percentage or a fixed dollar amount.

-**Buy X Get Y (Amount)**: The reward method with discount allows members who spend a specified amount on the same products or services you define will receive a discount on another product you select. The discount can be either a percentage or a fixed dollar amount.

-**Buy X Get Y (Quantity)**: The reward method with discount allows members who spend a specified quantity on the same products or services will receive a discount on another product. The discount can be either a percentage or a fixed dollar amount.

-**Point Activation**: The time when points become available to your members.

-**Point Expiration**: The time for when you would like to end your members’ points usage for the campaign.