Design Campaigns Tailored to Your Business
Creating a campaign tailored to your business's specific needs is made simple with the New Campaign Creation section. This feature offers advanced tools that extend beyond the simplicity of Quick Campaigns, allowing you to customize rewards, target specific members, and apply promotions with precision.
Whether you’re looking to exclude certain products, target specific customer segments, or implement more advanced campaign strategies, DejavooExtra’s flexible campaign creation tools give you the control needed to design campaigns that align perfectly with your business objectives.
1. Understanding New Campaign Types
In the New Campaign Creation section, you'll find several campaign types to choose from. Each type is designed to help you achieve specific marketing objectives. Here’s a breakdown of the available options:
Campaign Type | Description | Ideal For |
|---|---|---|
Points-based Campaigns | Reward your loyalty members with points for purchases and actions. This strategy boosts engagement and incentivizes spending, making every interaction with your brand more rewarding. | Encouraging repeat purchases, boosting loyalty, and increasing customer retention. |
Discount-based Campaigns | Engage and retain members with targeted discounts. Whether for specific items or across your entire store, tailor these specials to specific groups (e.g., VIP tiers) or open them up to everyone. | Promoting sales events, clearing inventory, or attracting price-sensitive customers. |
Coupon Campaigns | Boost your sales with customizable coupon campaigns that reward customers with special discounts. This flexible tool is perfect for encouraging repeat visits, adding immediate value to your member's shopping experience. | Encouraging return visits, driving sales during slow periods, and rewarding customer loyalty. |
Sign-Up Campaigns | Attract new members and grow your network with welcome points for joining your loyalty program. This initial gesture helps turn first-time visitors into loyal members by immediately rewarding their decision to engage with your brand. | Expanding your customer base, promoting loyalty program sign-ups, and creating a strong first impression. |
Birthday Campaigns | Celebrate your members' birthdays with customized campaigns. Reward them with points on their special day to deepen their connection with your brand. | Enhancing customer relationships, increasing engagement, and making your brand part of your members' special moments. |
Referral Campaigns | Encourage your existing customers to refer new customers by offering points as rewards for successful referrals. This strategy incentivizes both the referrer and the new customer, promoting word-of-mouth marketing and boosting customer acquisition. | Increasing customer base, fostering engagement, and loyalty. |
2. Step-by-Step Guide to Creating a New Campaign
Here’s how to get started with your New Campaign Creation:
Navigate to the Campaigns Section:
Once you enter the campaigns section, select the New Campaign Creation option and click on the "Start Creating Now" button.
Choose Your Campaign Type:
You'll be presented with various campaign types to choose from, such as Points-based, Discount-based, Coupon, Sign-Up, and Birthday campaigns.
Set Up Campaign Details:
Depending on your chosen campaign type, fill in the relevant details like campaign name, reward type, applicable products, and targeted customer groups.
Customize your campaign by including or excluding specific products or member tiers as needed.
Configure Advanced Options:
Use the advanced customization tools to refine your campaign further. This may include setting up specific start and end dates, applying tier-based rewards, or integrating with other marketing initiatives.
Review and Save Your Campaign:
Once you've configured all the necessary details, click "Save Campaign" to finalize and activate your campaign.
After completing all the steps in the guided setup, your campaign will be created as a draft and placed at the top of the campaign list. Review your draft campaign and apply changes if needed.
Activate the Campaign:
To launch your drafted campaign, select the “Activate” option under the “Action” column.
3. Best Practices
Before creating a campaign, we would like to provide you with some best practices to maximize the impact of your loyalty campaigns and enhance customer satisfaction and retention:
Start Simple: Begin with the preloaded campaigns to get a feel for how the system works. Customize these templates before creating new campaigns from scratch. Our step-by-step guide below will help explain how to master creating all campaign types for success.
Know Your Audience: Tailor campaigns to the specific preferences and behaviors of your members. This personalization can significantly enhance engagement and effectiveness.
Regularly Review and Adjust: Frequently monitor the performance of your campaigns. Use insights from reports and analytics to refine and optimize your strategies.
Leverage Data: Utilize member data to create targeted campaigns. The more relevant the offer, the higher the likelihood of member participation and satisfaction.
Engage Members: Keep your loyalty program dynamic by regularly introducing new campaigns and offers. This keeps members interested and engaged.