How can the Analytics section help my business?
The Analytics section provides merchants with in-depth analysis of customer behavior, preferences, and engagement patterns. This allows merchants to optimize their loyalty programs and tailor marketing strategies effectively, ultimately driving customer engagement and sales growth.
How can the Analytics section help me understand customer purchasing behavior?
The Analytics section provides insights into peak shopping hours, the days of the week customers are most likely to spend their points, and top-selling products. This data helps you understand when and what your customers prefer to buy, allowing you to tailor your marketing efforts accordingly.
How can I use analytics data to create more effective marketing campaigns?
By analyzing data on customer behavior and preferences, you can identify low-selling products and pair them with popular items in campaigns to boost sales. Additionally, you can schedule promotions during low-traffic times identified by the analytics to increase customer engagement and sales.
Can I see the metrics older than 30 days?
Yes, you can see reports older than 30 days. The report filter allows you to view data from the "Last 90 Days," as well as "Last 30 Days," "Last 7 Days," and "Today." Simply select the desired time frame from the dropdown menu to access the corresponding data.
If I select "Today" in the filter, will I see real-time data?
When “Today” is selected in the report filter, data from one day ago is shown. Data that can be calculated instantly are reflected in a real-time data including member numbers, average transaction size, average number of products per transaction, average points earned per transaction, total sales and total transactions.
Can I add new reports to the Dashboard?
No, the system only allows predefined reports and metrics to be displayed on the dashboard.
Can I delete the reports that I will not use?
No, reports are part of the standard analytics suite and cannot be deleted individually.
How can I view explanations of the displayed metrics or definitions of specific terms used?
You can view explanations by hovering your mouse over the (i) icon located to the right of each metric or term that requires further explanation.
How often is the data in the Analytics section updated?
The data in the Analytics section is typically updated in real-time or at regular intervals, depending on the specific metrics and system settings. This allows you to monitor customer behavior and sales trends as they happen.
What does the Customer Lifetime Value (CLV) metric represent?
The Customer Lifetime Value (CLV) metric represents the total revenue a business can expect from a single customer account throughout their relationship with the company. It helps businesses identify high-value customers and strategize retention efforts.
How can I interpret the "Active Members" metric?
The "Active Members" metric displays the number of loyalty program members who have made a transaction or engaged with your store within a specific period, providing insight into customer engagement levels.
What does the "New Members Joined" metric reflect?
The "New Members Joined" metric shows the number of new customers who have enrolled in your loyalty program during the selected time frame, helping you track the growth of your program.
What insights can I gain from the "Insights at a Glance" section?
The "Insights at a Glance" section provides quick, actionable insights about customer behavior and sales trends, such as peak shopping hours, product performance, and member transaction patterns.
What information does the "Sales by Time Band" chart provide?
The "Sales by Time Band" chart breaks down your sales into different time periods, allowing you to identify when your store experiences the highest sales volume. This can be useful for optimizing staffing and promotional efforts.
How can I use the "Daily Revenue" chart in my business strategy?
The "Daily Revenue" chart provides a day-by-day breakdown of your sales, helping you track revenue trends and identify any patterns or anomalies over time.
What does the "Total Sales" metric measure?
The "Total Sales" metric measures the cumulative sales revenue generated during the selected period, giving you a clear picture of overall business performance.
How can I use the "Daily Revenue" chart in my business strategy?
The "Daily Revenue" chart provides a day-by-day breakdown of your sales, helping you track revenue trends and identify any patterns or anomalies over time.
What does the "Total Sales" metric measure?
The "Total Sales" metric measures the cumulative sales revenue generated during the selected period, giving you a clear picture of overall business performance.
What does the "Total Transactions" graph track?
The "Total Transactions" graph tracks the number of sales transactions over time, helping you monitor business activity and customer purchase frequency.
What insights can I gain from the "Points Earned" and "Points Redeemed" graphs?
The "Points Earned" graph shows the total loyalty points awarded to members, while the "Points Redeemed" graph tracks how many points have been used by members. These metrics help you assess the effectiveness and engagement level of your loyalty program.
What does the "Redemption Rate" indicate?
The "Redemption Rate" metric indicates the percentage of earned points that have been redeemed by members. A high rate demonstrates active participation in your loyalty program.
What does the "Participation Rate" measure?
The "Participation Rate" measures the percentage of members who have engaged with your loyalty program within the selected period. This helps you understand the level of customer engagement and program success.