FAQs for Campaigns Management

Quick Campaigns are designed for rapid setup and deployment of promotions like discounts or rewards. They help businesses quickly engage customers, boost sales, and respond to market trends without needing complex configurations.

There are three types of Quick Campaigns: ‘‘Percentage Discount’’, which encourages higher spending with a percentage off; ‘‘Flat Discount’’, offering a set dollar amount off to drive immediate sales; and ‘‘Fixed Points’’, rewarding customers with loyalty points for actions like purchases. These campaigns help boost sales, engage customers, and build loyalty with minimal effort.

Quick Campaigns are perfect for rapid deployment of promotions like flash sales or seasonal offers, and they’re also a great option for new users who want to quickly understand how the system works with minimal setup. On the other hand, Advanced Campaigns are better suited for more advanced strategies, where you want greater customization and control, such as targeting specific customer segments or designing detailed rewards programs.

A points campaign allows members to earn points for various actions such as making purchases, referring friends, signing up, celebrating birthday and more. These points can then be redeemed for discounts, free products, or other rewards. By encouraging members to accumulate and redeem points, points campaigns can drive higher sales, as members often increase their basket size or use points to partially pay for purchases.

A Most Rewarding Campaign is a feature that ensures your members always receive the highest value rewards from your ongoing campaigns. When you set a campaign as "Most Rewarding," it prioritizes that offer above all others, meaning members will receive the most beneficial rewards available.

Encouraging customers to redeem points boosts sales, repeat purchases, and customer loyalty. By earning points, customers are motivated to return and redeem them, fostering ongoing engagement. Additionally, when customers use points to partially cover purchases, they often spend more than the value of the points redeemed.

A discount campaign provides members with a temporary reduction in the price of products or services under certain conditions. These campaigns are effective for driving immediate sales, attracting price-sensitive members, and clearing excess inventory. Examples include buy-one-get-one-discounted offers, percentage discounts (e.g., 20% off), and seasonal or clearance discounts. By offering these price reductions, discount campaigns encourage specific purchasing behaviors, such as pairing items together to increase the overall basket size. 

A coupon campaign provides members with a unique code that grants them a discount or exclusive offer when redeemed. These campaigns can be distributed via SMS or email to incentivize purchases and help track the effectiveness of marketing efforts. By offering special deals through coupons, businesses can boost sales, attract, and encourage repeat purchases. 

A Sign Up campaign rewards new members with points when they join your loyalty program. It incentivizes sign-ups and helps grow your loyalty member base. 

A Birthday campaign celebrates your members’ birthdays by offering them special rewards, such as points, discounts, or free items. It helps to create a personal connection and enhance customer loyalty. 

To grow your customer base, consider creating a mix of referral and sign-up campaigns. Referral campaigns incentivize existing customers to bring in new customers by offering points to both the referrer and the referee. Sign-up campaigns also offer points to new customers who join the loyalty program, encouraging them to make their first purchase and become loyal customers.

Points-Based campaigns are ideal for long-term engagement and rewarding repeat purchases, while Discount-Based campaigns are better for quick sales boosts and attracting price-sensitive customers.  

There is typically no hard limit on the number of campaigns you can define. However, it's recommended to manage campaigns effectively to avoid overwhelming members with too many offers. 

You cannot change the start date of an "active" campaign, but you can modify the start date for campaigns that are still in "draft" mode and have not been launched yet. To change the start date of a drafted campaign, follow these steps:

1. Navigate to the "Campaigns" section.

2. Select "Manage Existing Campaigns" and click on the ‘‘Edit Campaigns’’ button

3. Locate the campaign you want to edit and click on the three-dot button under the "Action" column on the far right.

4. Select the "Edit" option, then update the "Start Date" to your preferred time.

5. Finally, click the "Update Campaign" button to save your changes.

Yes, campaigns scheduled to start on a future date will automatically activate at the specified start date and time. 

 Consider the goals of the campaign, customer buying cycles, seasonal trends, and the typical response time for your target audience.  

Success can be measured by analyzing key metrics such as participation rates, redemption rates, revenue generated, the number of new members joined, all available in the Analytics section.  

Yes, campaigns will automatically conclude when the specified end date and time is reached. 

Yes, you can define a campaign to run only during specific times of the day or within a certain date range, allowing for targeted promotions. 

If points are not spent, they will accumulate in the member’s account until they are redeemed or until they expire, depending on your program's policies. 

Point expiration refers to a policy where loyalty points must be used within a certain timeframe. If they are not used, they will expire and can no longer be redeemed unless you select ‘‘Never’’ expiration option. 

Yes, you can set when the points expire through the "Point Expiration" section while creating a new points campaign. This allows you to define the duration for which the points remain valid, helping you manage point liability effectively. Options include preset durations like 2 weeks, 1 month, 3 months, 6 months, 1 year, custom expiration dates, or even "Never" for points that do not expire.

Yes, you can target your campaign specifically to the members you choose. In the "Eligible Members" section, you can select whether the campaign applies to all members or to specific segments like a VIP tier. This allows you to tailor your promotions and maximize their effectiveness for different member groups.

Yes, you can choose to run a campaign only on specific products. In the "Eligible Products" section, you have the option to select individual products for your campaign, allowing you to focus on promoting certain items or categories that align with your business goals.

Yes, you can exclude certain products from a campaign to ensure they are not included in the promotion. 

Yes, you can stop an ongoing campaign that hasn't expired. To do so, navigate to the "Campaign List" under the "Campaigns" section. Locate the campaign you wish to stop, click on the three-dot "Action" button, and select "Deactivate." This will halt the campaign even if it hasn't reached its scheduled end date.

"Points per Dollar Spent" (Incremental Points) allows customers to earn points based on the total amount they spend. For example, earning 1 point for every $10 spent encourages higher spending and continuous engagement.

In contrast, "Fixed & Percentage Points" offers customers a set number of points or a percentage of their spend as points. For example, customers could earn 5 points for every purchase or 10% of their purchase amount in points, providing clear and predictable rewards for specific actions.

In small businesses, product returns can be a significant challenge. Instead of issuing cash refunds for returned goods, you can use the Coupons feature to issue store credit or gift coupons. These are fixed-value coupons that customers can use within a specific period. This approach helps you avoid immediate cash-out and provides an opportunity to upsell when the customer returns to use their credit.

Subscriptions are especially important in the service industry. With the Coupons feature, you can define a subscription as a product in your inventory. You can then issue coupons for this product, allowing customers to use the service multiple times within a given period (e.g., 5 times within 5 months). This method is a great way to lock in repeat business and enhance customer loyalty.