Analytics Glossary
-Loyalty Members: The customers who have joined your loyalty program.
-CLV: Stands for Customer Lifetime Value. The average monetary value a single member contributes to your business from their first interaction to date.
-Active Members: Your loyalty members who are actively engaged with your loyalty program.
-New Members: Your loyalty members who have joined your loyalty program.
-Average Transaction Size: The average amount of money spent by loyalty members per transaction.
-Average Products per Transaction: The average number of products purchased by transaction by your loyalty members.
-Average Transaction Frequency: The average number of transactions made by each member.
-Average Points Earned per Transaction: The average number of points earned by members per transaction.
-Redemption Rate: The percentage of earned rewards that members redeem.
-Participation Rate: The percentage of members actively engaged with your campaigns.
-Points Earned: Points earned by members.
-Points Redeemed: Points redeemed by members.
-Ref ID: The unique identification number assigned to a Transaction.