1.Members

Below are the key indicators about your loyalty program members.

-Loyalty Member: Displays the total number of members who have joined your loyalty program to date. Use this to measure the growth of your loyalty base.

-CLV (Customer Lifetime Value): CLV stands for Customer Lifetime Value. It shows the average monetary value a single member contributes to your business from their first interaction to date. This helps you understand the long-term value of your members.

-Active Members: Indicates the number of loyalty members who made a purchase with you within the selected period. This indicates how many of your loyalty members are actively engaged.

-New Members Joined: Tracks the total number of new customers who have joined your loyalty program and became loyalty members within the selected period. This shows how well you’re attracting new members.

2. Transactions

Offers an overview of the shopping habits of your customers.

-Average Transaction Size: Displays the average amount of money spent by loyalty members per transaction within the selected period. This helps you understand spending behavior per basket.

-Average Products per Transaction: Indicates the average number of products purchased by transaction by your loyalty members within the selected period. This provides insight into their purchase patterns per basket.

-Average Transaction Frequency: Tracks the average number of transactions made by each member within the selected period. This metric helps assess your members shopping frequency.

-Average Points Earned per Transaction: Tracks the average number of points earned by members per transaction within the selected period. This helps you to understand effectiveness of your rewards program and tailor it accordingly.

3. Loyalty Points

Summarizes key point metrics.

-Total Members with Points: The number of members who have loyalty point balance. Encourage members to redeem points to keep them engaged.

-Total Points Balance: The total points accumulated by all members, indicating the potential rewards that can be redeemed. Monitor your potential rewards liability, and make sure to use them to create additional sales opportunities.

-Worth of Total Point Balance: The monetary value equivalent of the total accumulated points in the loyalty program. Plan for future reward redemptions financially.

-Total Points Earned: The total number of points earned by members through various activities such as purchases, sign-up and birthday. Highlight earning opportunities to boost engagement.

-Total Points Spent: The total number of points redeemed by members within the specified period. Promote redemption to drive sales.

-Points Earned Chart: A visual representation of points earned by members within the specified period. Track how your campaigns drive points accumulation.

-Points Redeemed Chart: A visual representation of points redeemed by members within the specified period. Assess the effectiveness of your reward offerings.

4. Insights at a Glance

Provides actionable insights to improve member engagement.

-Peak Hours: Identifies the times of the day and days of the week when your transactions peak. Promotions can be scheduled for off-peak times to drive maximum impact.

-Top Products: Highlights the products that generate most of your sales, helping you identify popular items. Feature bestsellers in your marketing campaigns and try to bundle less popular items with top products to introduce new products that can become new favorites to your loyal members.

-Transaction Frequency: Shows how frequently members make transactions, indicating engagement level of your loyal members. Encourage repeat purchases with loyalty incentives.

-Repeat Members: The percentage of members who make more than one purchase in the specified time, showing loyalty. Identify loyal customers to thank with special rewards.

-Preferred Redemption Day: Indicates the day of the week when members prefer to redeem points, helping you plan promotions. Plan special offers around popular redemption days.

-Redemption Rate: The percentage of earned rewards that members redeem, showing how attractive your rewards are. Adjust your reward offerings to increase appeal.

-Participation Rate: The percentage of members actively engaged with your campaigns, indicating overall engagement. Refine your campaigns to boost engagement rates.

5. Sales Analysis

Shows how your loyalty program contributes to your sales.

-Sales by Time Band: Displays sales distribution by time slots, helping you understand when sales peak. Maximize revenue by targeting high-performing time slots or incentivize your members with tailored campaigns to fill low performing time slots.

-Daily Revenue: Shows daily revenue trends over the past week. Identify patterns to optimize daily operations.

-Total Sales: Displays the sales trends made by your loyalty members today with this line chart. It’s essential for understanding revenue patterns and planning for future growth.

-Total Transactions:  The total number of transactions made by your loyalty members within a specified period. This chart helps you spot trends and make data-driven decisions to optimize your loyalty strategy to drive sales

6. Transactions (Last 10 Transactions)

Provides a detailed view of all transactions made by your loyalty members within the selected period. Track individual transactions and understand their specifics, ensuring you have all the information needed for effective management.

Using these details, you can gain insights into individual transactions, track the effectiveness of your loyalty program, and make data-driven decisions to improve customer engagement and sales. Below are the definitions and significance of each column:

-Ref ID: Displays the unique identification number assigned to each transaction. This helps you track and reference specific transactions easily.

-Amount ($): Shows the total monetary value of each transaction. This gives you an overview of the revenue generated from individual transactions.

-Date & Time: Indicates when each transaction was made. This helps you understand purchase patterns and peak shopping times.

-Type: Displays the type of Transaction, such as Sale or Refund. This helps you differentiate between completed purchases and returned items.

-Points Earned: Shows the number of loyalty points earned by members for each transaction. This helps you track how points are being accumulated through purchases.

-Points Redeemed: Indicates the number of loyalty points redeemed by member in each transaction. This helps you monitor how points are being utilized.

-Reward: Displays the specific reward or promotion applied to the transaction. This helps you see which campaigns or incentives are being used by your members.