Point-based

Points-Based Campaigns: Your Ultimate Guide

Points-based loyalty programs are one of the most effective ways to reward loyal members. Let’s dive into how you can set up and manage these campaigns on DejavooExtra Merchant Portal.

Watch our step-by-step video tutorial on Points Campaigns below to get started and maximize the potential of your campaigns!

Understanding Point-Based Campaigns

A point based campaign allows members to earn points for various actions such as making purchases, enrolling to the loyalty program. These points can later be redeemed for rewards such as discounts, special offers, or free products. By rewarding your customers with points, you encourage repeat purchases, increase engagement, and build long-term loyalty. Often, when members redeem their points, they make additional purchases, which can lead to higher sales.

To create a points-based campaign, follow these steps:

1. Enter Point Campaign Info

Enter your campaign's title, start date, end date, and hours. You can always extend the end date of your campaign later.

2. Select Earning Type

Since you have selected the points-based campaign, this field will offer you two options. You can either define an incremental or fixed & percentage of points.

-Points per Dollars Spent (Incremental Points): Reward customers with points, based on how much they spent. For example, members might earn 6 points for every $60 spent. This method encourages more frequent and higher spending, helping to drive continuous engagement.

-Fixed & Percentage Points: With this option, you can set a fixed number of points or a percentage of the purchase amount as points. For instance, members could earn 50 points per purchase or 10% of the total purchase amount in points. This approach provides clear, predictable rewards for specific actions.

-Most Rewarding Campaign: This function allows you to set the dominant rule for your active point campaigns. By choosing the "Most Rewarding Campaign" option, you ensure that while this point-based campaign is active, other campaigns of the same type (other point-based campaigns) will be temporarily paused. Once the "Most Rewarding Campaign" has expired, the paused campaigns will resume. For example, if you have multiple point-based campaigns running, selecting the "Most Rewarding Campaign" will pause the others, making this one the only active point-based campaign.

This is ideal for high-impact promotions like seasonal sales or major events. You can use this function where you want to have a campaign for a temporary period like Black Friday, Easter, etc.

Note!

When you create a new campaign and enable the Most Rewarding Campaign feature, it will automatically override any previous campaigns that were set as "Most Rewarding." Each time you select this feature for a new campaign, that campaign becomes the active rule, ensuring your customers always receive the most current and rewarding offer.

3. Set Point Activation

You can set a time when points become available to your members (real-time, daily, and weekly). Utilizing insights, set a time when you wish to enable points usage for your members. Here are definitions of the time options:

-Real-time: Points are available for immediate use after purchase.

-Daily: Points become available at a specific hour each day.

-Weekly: Points become available on a specific day each week.

4. Set Point Expiration

Set a time for when you would like to end your members’ points usage for this campaign.

Options include:

-Never Expired

-2 weeks

-1 month

-3 months

-6 months

-1 year

-Custom

5. Add Your Eligible Products

From this field, you can choose which products to include or exclude in the campaign. Two options are provided to help you easily specify your products, as explained below:

-All Products: Includes all products available in your inventory without any exclusions. Select the “All Products” option from the campaign product field.

-Select Your Product(s): Allows you to manually choose specific products from your inventory to include in the campaign. Once you choose the “Select your products” option, add your products by selecting the check box located on the left-hand of the product row from the product list that will be presented with the “Product Code”, “Product Name” and “Product Category” details.

• Select: Select your products from your inventory by selecting the check box on the left-hand side of each product row.

• Filter: Use the “Filter” button to find your products from your inventory by their product codes, names, or categories.

• Display: View your products presented as a list and remove or add products according to your need. Selected products will be listed with the following titles:

  • Product Code: A unique identifier assigned to a specific product.

  • Product Name: The name or title given to a specific product to differentiate it distinctly from other products.

  • Product Category: A classification or grouping that organizes products based on shared characteristics, such as type, function, or purpose.

6. Add Your Eligible Members

Here, you can define the target member base according to your objectives/goals for that specific campaign. There are three different options to define your din your campaign such as “All Members”, “VIP Tier”, and “Upload your members”.

-All Members: You can choose to send the campaign to all your members.

-VIP Tier: Specify your members by their VIP tier. Add tiers by clicking the “Add” button located at the bottom right-hand corner of each tier row presented.

Note!

Required fields are indicated with a “*” sign.

After you have filled out all the fields, click on the “Create Campaign” button located at the right-hand side of the page. Once your campaign is created, you'll be automatically redirected to the campaign list, where your newly created campaign will appear at the top as a draft. Take a moment to review and fine-tune the campaign details as needed. When you're satisfied with the setup, simply activate the campaign by selecting "Activate" from the action column.

🎉Congratulations! You have successfully created your Points-Based Campaign.