-Referral: The process in which an existing members invite new potential members to join the loyalty program. When the invitee accepts the invitation and successfully enrolls, the inviter earns points or rewards as part of a referral campaign.
-Referrer: The member who is sharing a referral with a friend or a relative who is not yet a member of the loyalty program.
-Referee: The invitee receiving the referral from an existing loyalty program member.
-Customer Referral Campaign: A campaign designed to reward referrers for referring new customers. Points are earned by the referrer when the referee signs up.
-Friend Referral Campaign: A campaign that rewards referees for joining the loyalty program through a referral from an existing member.
-Referral Code: A unique code provided to referrers to share with potential referees, allowing them to join the loyalty program.
-Referral Link: A unique URL provided to referrers to share with potential referees, enabling them to sign up for the loyalty program.