Birthday Campaigns: Celebrate with Your Members!
Make your members' birthdays memorable with unique offers and promotions that show you care! These personalized campaigns help strengthen customer relationships, boost engagement, and increase purchases during their birthday month. Let's dive into how you can create an effective birthday campaign that delights your members and enhances their loyalty to your brand!
Watch our step-by-step video tutorial on Birthday Campaigns below to get started and maximize the potential of your campaigns!
Understanding Birthday Campaigns
A birthday campaign offers exclusive discounts or promotions to members on their birthdays. Birthday campaigns are a personalized way to show appreciation to members, strengthen relationships, and encourage purchases during their birthday month.
Create a single birthday campaign for all members, and edit its duration and parameters as needed.
To create a birthday campaign, follow these steps:
1. Enter Birthday Campaign Info
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Enter your campaign's title, start date, end date, and hours. You can always extend the end date of your campaign later.
2. Select Earning Type
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Enter how many points will be earned for the spending amount. For example, 100 loyalty points for a 10 USD purchase. Each point is worth 1 USD.
3. Set Point Activation
You can set a time when points become available to your members (real-time, daily, and weekly).
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Utilizing insights, set a time when you wish to enable points usage for your members. Here are definitions of the time options:
-Real-time: Points are available for immediate use after purchase.
-Daily: Points become available at a specific hour each day.
-Weekly: Points become available on a specific day each week.
4. Set Point Expiration
Set a time for when you would like to end your members’ points usage for this campaign.
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Options include:
-Never Expired
-2 weeks
-1 month
-3 months
-6 months
-1 year
-Custom
5. Add Eligible Members
Here, you can define the target member base according to your objectives/goals for that specific campaign. There are two different options to define your members in your campaign such as “All Members”, and “VIP Tier”.
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-All Members: You can choose to send the campaign to all your members.
-VIP Tier: Specify your members by their VIP tier. Add tiers by clicking the “Add” button located at the bottom right-hand corner of each tier row presented.
Note!
Required fields are indicated with a “*” sign.
After you have filled out all the fields, click on the “Create Campaign” button located at the right-hand side of the page. Once your campaign is created, you'll be automatically redirected to the campaign list, where your newly created campaign will appear at the top as a draft. Take a moment to review and fine-tune the campaign details as needed. When you're satisfied with the setup, simply activate the campaign by selecting "Activate" from the action column.
🎉Congratulations! You have successfully created your Birthday Campaign!