How does the Marketing section in DejavoExtra help with customer engagement?
The Marketing section allows you to effectively communicate with your customers by sending automated email notifications to boost engagement with your loyalty program. You can announce new campaigns or share exciting promotions using this tool.
How do I create a new email marketing campaign?
To create a new email marketing campaign, navigate to the "Marketing" section on the left-hand menu and click on "Create New Email" in the top-right corner of the screen. You will be prompted to enter details such as the title, campaign ID, send date, content type, and target members. After filling out the necessary information, check the content consent and click on "Create Email" to complete your email marketing.
What content types can I choose for my email campaigns, and how do they differ?
When creating an email campaign in the Merchant Portal, you can choose between two content types: "Promotion" and "Information."
Promotion: Select this type if your email is focused on marketing offers, discounts, sales events, or any content aimed at driving sales or engaging customers with special deals.
Information: Choose this type if your email is meant to provide updates, newsletters, or general information that isn’t directly tied to a sales promotion.
Can I segment my email list to target specific members?
Yes, you can segment your email list by choosing between sending to "All Members" or ‘‘VIP tier members’’ under the "Members" field while creating or editing your campaign. This allows you to target your email campaigns more effectively based on your marketing strategy.
How can I track the status of my email campaigns?
You can track the status of your email campaigns by viewing the status of each email in the "Email List" inside the "Marketing" section. The status column will show whether the email was sent, scheduled, or failed. For more details, including open rates and delivery statistics, navigate to the ‘‘Merchant’’ section of your merchant portal and select the 'Marketing' tab.
Can I schedule an email campaign to be sent at a later date?
Yes, you can schedule an email campaign to be sent at a later date. When creating a new email campaign, simply select your desired send date and time under the "Send Date" field. This allows you to plan and automate your email marketing efforts without needing to manually send the emails at the exact time.
What do the different email statuses mean in the "Marketing" section?
In the "Marketing" section under the "Email List," you may see different statuses associated with your emails:
Pending: This status appears immediately after an email is created and sent. It indicates that the email is being processed by the portal's system before its final status is determined.
To be Sent: This status is used for emails that have been scheduled to be sent at a later time. The email is queued and will be sent according to the scheduled time.
Sent: This status confirms that the email has been successfully sent to the intended recipients.
Failed: This status indicates that the email was not successfully sent, often due to an issue with the email content or recipient addresses.
Is it possible to edit an email campaign after it has been scheduled or sent?
Once an email campaign is scheduled, you can edit it up until it begins. However, if a campaign is already active, it cannot be edited; it can only be ended. You will see a notice to this effect when creating or scheduling your email campaigns, ensuring that you make any necessary changes before the campaign starts.
What should I do if an email campaign fails to send?
If an email campaign fails to send, you will see the status marked as "Failed" in the "Email List." To resolve this, you may need to check your campaign details, correct any errors, and attempt to resend the email. You can also send an email to support@dejavooextra.com for further assistance if needed.
How can I export a report of my email campaigns?
You can export a report of your email campaigns by clicking on the "Export Report" button in the top-right corner of the "Email List" page within the "Marketing" section. This feature allows you to download detailed reports of your email campaign performance for further analysis or record-keeping.
In what formats can I download my email campaign reports?
Email campaign reports can be downloaded in Excel and CSV formats. After clicking the "Export Report" button, select your preferred format to ensure the report is compatible with your data analysis tools.