Referral Campaigns: Empower Your Customers to Grow Your Business!
Referral campaigns are an excellent way to leverage your existing member base to attract new members to your loyalty program. By offering rewards for successful referrals, you can encourage your loyal customers to spread the word about your brand. This not only helps you expand your customer base but also strengthens customer relationships and fosters long-term loyalty. Ready to turn your customers into your brand advocates? Let’s dive into how you can set up a successful referral campaign today!
To enhance your understanding on how the referral campaigns work, you can watch our step-by-step tutorial before you dive into the steps below!
Understanding Referrals Campaigns
A Referral Campaign allows you to reward both the referrers (existing members) and the referees (new members) for participating in your referral program.
Referral campaigns are effective tools for driving customer engagement and growth by encouraging your current customers to refer new members to your business. By setting up a referral campaign, you can leverage word-of-mouth marketing to expand your customer base while rewarding loyal customers.
Navigate to Your Referrals Campaigns!
You can navigate to the "Referrals" section in two ways: either by selecting "Referrals" from the left-hand menu of the DejavooExtra Merchant Portal or by accessing it through ‘‘New Campaign Creation‘‘ under the "Campaigns" section. Both options allow you to manage and set up referral campaigns seamlessly.
Components of a Referral Campaign
Referral campaigns have the following fields, as explained below:
Set Referrer Rewards: This feature allows you to reward your existing members who refer others to your business. By offering points for successful referrals, you can significantly increase customer participation and grow your customer base. When setting up a reward for referrers, the campaign title will automatically be set as ‘‘Customer Referral Campaign.’’
Set Referee Rewards: This feature is designed to welcome new members referred to your business. By rewarding points when they join your loyalty program, you create a strong initial connection while encouraging long-term engagement and customer loyalty. When setting up a reward for referees, the campaign title will automatically be set as ‘‘Friend Referral Campaign’’
Earning Type: Defines the points that both the referrer and referee will earn. You can specify the number of points the referrer will earn for referring others and the points the referee will earn for accepting the referral, tailoring the rewards to your campaign’s goals.
Turn On/Turn Off Button: After setting up the campaign, you can easily activate it by clicking the "Turn On" button. You can also deactivate the campaign at any time by selecting the "Turn Off" button, providing flexibility in managing your campaigns.
View Reward Button: Each referral campaign includes a ‘‘View Reward’’ button, allowing you to check the reward amount for both customer and friend referral campaigns.
Delete Button: If you want to permanently remove a referral campaign, you can do so by clicking the ‘‘Delete’’ button next to the respective campaign.