Coupon Campaigns: Boost Your Sales with Exclusive Offers!
A coupon campaign provides members with a coupon code that entitles them to a discount or exclusive offer when redeemed.
Coupon campaigns can be distributed through e-mail messages to incentivize purchases and track the effectiveness of marketing efforts.
If you select the “Coupon Campaign” option, four fields will be displayed on the opening page such as: ““Define your Campaign”, “Select Earning Type”, “Add your Members”, “Generate Codes” and “Add Campaign Products”
You can always go back to the campaign home page by clicking on the “Campaign List” button located in the top left-hand corner.
Tips & Tricks for Coupon Campaigns:
Use Coupons as Store Credit/Gift Coupons: Small business owners often face challenges when handling product returns. Instead of refunding cash immediately, consider offering store credit or gift coupons. These coupons are fixed-value and can be redeemed within a certain timeframe. This strategy not only helps you retain cash flow but also encourages customers to return and potentially make additional purchases.
Use Coupons to Offer Subscriptions: Subscriptions are a powerful tool, especially in service-based industries. You can leverage the Coupons feature to create subscription offers. Define the subscription as a product in your inventory and issue a coupon that allows customers to use the service multiple times over a specified period. This approach not only builds customer loyalty but also ensures consistent revenue.
Understanding Coupon Campaigns
A coupon campaign provides members with a coupon code that entitles them to a discount or exclusive offer when redeemed. Coupon campaigns can be distributed through SMS or e-mail messages to incentivize purchases and track the effectiveness of marketing efforts.
To create a coupon campaign, follow these steps:
1. Enter Coupon Campaign Info
Enter your campaign's title, start date, end date, and hours. You can always extend the end date of your campaign later.
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2. Select Earning Type
The following earning-type options will be presented. Please select the option that best suits your campaign objective.
Coupon Campaign Earning Types | Examples (*The amount/quantity values used in this section are just examples. You can adapt this example to your requirements.) |
Amount Off - % Off: Offer members a discount as either a fixed dollar amount or a percentage within the specified spending range. | Shop for $300 and get $30 off Shop for $200 and get 15% off 10% off on the whole cart. Get $50 fixed cart discount |
Fix Price Per Unit: Members receive a fixed USD price per unit for selected products within a specified quantity range. | Buy a minimum 3 to a maximum 5 of the selected product(s) / service(s) at $10 each. |
Bundle Set Discount: Allow members to purchase a set quantity of selected products for a fixed price | Buy 3 products for a total of $30 (*this can apply to the same product or different product combinations, based on your preference). |
Bulk / Tiered Discount: Members who buy a quantity of selected products receive a percentage or fixed dollar discount. | Buy 6 items, get 5% off or $10 off. |
Buy X Get X: Members who purchase a set quantity of the same products within a specified minimum - maximum quantity range (e.g., buy 3 to 6 products) will receive a discount on a portion of those items, either by a percentage or a fixed dollar amount. | Buy 4 products of X (within the specified range of 3 to 6), get 2 of those X products at a 50% discount or $10 off each. |
Buy X Get Y (Amount): Members who spend a specified amount on the same products or services you define will receive a discount on another product you select. The discount can be either a percentage or a fixed dollar amount. | Spend $50 to $100 on product X, and get a discount on product Y |
Buy X Get Y (Quantity): Members who spend a specified quantity on the same products or services will receive a discount on another product. The discount can be either a percentage or a fixed dollar amount. | Buys 5 of X products (spending a specified quantity on the same products), get a $5 discount or 20% off on a Y product. |
You can customize your campaign earnings by setting minimum and maximum spending limits. 💡📈🔄
First, choose between a fixed amount or a percentage for the type of reward. Then, enter the desired value in the “Value” field. Once you have entered the necessary information, click on the “Add” button to determine the reward you would like to give to your members. If you have already customized your campaign earnings and need to delete the existing rule set, simply click on the “Delete” button.
3. Add your Eligible Products
From this field, you can choose which products to include or exclude in the campaign.
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Two options are provided to help you easily specify your products, as explained below:
-All products: Includes all products available in your inventory without any exclusions. Select the “All Products” option from the campaign product field.
-Select your product(s): Allows you to manually choose specific products from your inventory to include in the campaign. Once you choose the “Select your products” option add your products by selecting the Check box located on the left-hand of the product row from the product list that will be presented with the “Product Code”, “Product Name” and “Product Category” details.
Select: Select your products from your inventory by selecting the check box on the left-hand side of each product row.
Filter: Use the “Filter” button to find your products from your inventory by their product codes, names, or categories.
Display: View your products presented as a list and remove or add products according to your need. Selected products will be listed with the following titles:
Product Code: A unique identifier assigned to a specific product.
Product Name: The name or title given to a specific product to differentiate it distinctly from other products.
Product Category: A classification or grouping that organizes products based on shared characteristics, such as type, function, or purpose.
4. Generate Coupon Codes
You have two options for creating your coupons: random codes or universal codes.
In this field, you can specify your preferred method by selecting either random or universal.
Each option requires different information to complete the specification. After filling out all the related fields, click on the “Generate Codes” button to complete this field. Detailed explanations of the fields are listed below:
Option 1 | Generate Random Coupons
Random coupon codes are typically used when distributing unique coupon codes directly to members, they are intended for single users.
Select the “Random Codes” option from the coupon field,
Fill out the “Number of coupons” and “Code Length”:
Number of coupons: Enter the number of coupons you want to produce.
Code Length: Enter the number of coupon digits.
For the advanced settings click on “Expand Advanced Settings” button, you are free to design your coupon settings by using provided options:
Select coupon format: You can choose between number, character or mixed character format options.
Code Format: If you choose mixed characters as your coupon format, define specific format such as using specific letters and numbers together. (e.g. LLNNNL12, WINTER24)
Prefix: You can set a prefix for your coupon code.
Suffix: You can set a suffix for your coupon code.
Coupon Redemption: Set the limit on how many times a single coupon can be redeemed by a member.
Click on the “Generate Codes” button to after completing your coupon code specifications.
Number of Coupons Codes | We recommend you create up to 10,000 codes that you can create immediately. If you want to create more than 10,000 codes in a single request, you will receive an email notification once the coupon codes are created which can take up to 1 hour. |
Coupon Code Length | Choose the length of your codes, between 4 and 20 characters. The default length is 6 characters. |
Coupon Code Type | Choose if you want your codes to be composed of letters only, numbers only, or both (e.g. 123456, ABCDE, 123ABC) |
Coupon Code Format | Set your coupon code format (e.g. for 123ABC > NNNLLL) |
Prefix | Set a prefix for your codes |
Suffix | Set a suffix for your codes |
Coupon Usage Limit | Set how many times the coupon can be redeemed by a single member. You can also allow unlimited redemptions. |
Allowed Unlimited Usage | Selecting this option enables you to create coupons that allow for multiple redemptions by your members |
Remember!
You can create up to 500.000 coupon codes at once. If you want to create more coupon codes, you can add prefix, suffix or change the length of your codes.
Option 2 | Generate Universal Coupons
Create one specific code that can be used by all members.
Select the “Universal Codes” option from the coupon field, fill out the “Type a coupon code”, “Redemption limit” details and click on the “Generate Codes” button to complete your coupon code creation.
Type a coupon code: Can be related to the campaign name such as WINTER24
Set Coupon Usage Limit: Set how many times the coupon can be redeemed by a single member. You can also allow unlimited redemptions.
Allow Unlimited Redemption: Selecting this option enables you to create coupons that allow for multiple redemptions by your members.
Click on the “Generate Codes” button to after completing your coupon code specifications.
Note!
Required fields are indicated with a “*” sign.
When you have filled out all the fields and clicked the “Generate Codes” button, a pop-up warning message will appear stating that “once your coupon codes are generated, your coupon campaign will be created as a draft”. Click the “OK” button to create your coupon campaign.
You'll be automatically redirected to the campaign list where your newly created campaign will appear at the top as a draft. Take a moment to review and fine-tune the campaign details as needed. When you're satisfied with the setup, simply activate the campaign by selecting "Activate" from the action column.
Success Notification!
Once you successfully created your coupon campaign, you will receive an email with the subject line: ‘‘Success! Your DejavooExtra Coupons are Ready ‘‘
🎉Congratulations! You have successfully created your Coupon Campaign!